Media Buying
Building, managing and optimizing paid campaigns with a focus on audience targeting and performance.
- Meta Ads
- Audience Targeting
- Campaign Setup
- Campaign Optimization
- Performance Monitoring
MARKETING MANAGER · MEDIA BUYER
Performance.
Strategy.
Creative.
Performance-driven marketing backed by strategy, creative thinking and measurable campaign results.
K
MEDIA BUYER
Performance Marketing
440
Leads across featured case studies
03
Featured Campaigns
212
Lowest CPL in featured cases · EGP
01 — ABOUT
Marketing with a
performance mindset.
I’m a Marketing Manager specializing in performance marketing, media buying, content strategy and campaign management.
My experience combines data-driven advertising with creative direction, from strategy and audience targeting to content execution and performance optimization.
I also have experience leading marketing workflows, coordinating teams and building campaigns focused on lead generation and measurable business results.
02 — EXPERTISE
What I do.
Performance Marketing
Data-driven campaign management focused on lead generation and measurable results.
- Lead Generation
- CPL Monitoring
- Campaign Testing
- Performance Analysis
Content & Creative
Connecting campaign strategy with content, creative direction and social media execution.
- Content Strategy
- Creative Direction
- Copywriting
- Reels & Video
Marketing Management
Coordinating marketing activities, teams and campaign execution from planning to delivery.
- Campaign Planning
- Team Leadership
- Brand Communication
- Team Coordination
03 — SELECTED WORK
Campaigns built
to perform.
01
REAL ESTATE · PERFORMANCE
CORE
ON DEVELOPMENTS
165
Leads
306
EGP CPL
50K
EGP Spend
02
REAL ESTATE · PERFORMANCE
DAYZ
MERCON · NORTH COAST
115
Leads
222
EGP CPL
25.5K
EGP Spend
03
REAL ESTATE · PERFORMANCE
HILTON CIVIL SEVEN
OCTOBER
160
Leads
212
EGP CPL
34K
EGP Spend
04 — MEDIA BUYING
From audience
to results.
01
Audience
Identify and target relevant audience segments.
02
Campaign
Build campaign structures around the business objective.
03
Test
Test audiences, creatives and campaign setups.
04
Optimize
Monitor performance and adjust campaign allocation.
05
Results
Measure leads, CPL and overall campaign performance.
05 — CREATIVE
Beyond
performance.
Content strategy, creative direction, social media and video content supporting marketing campaigns.
06 — LEADERSHIP
Leading marketing
execution.
Team coordination & task delegation
Content & creative review
Campaign planning & prioritization
Cross-team coordination
Marketing workflow management
Campaign deliverables & deadlines
07 — EXPERIENCE
Professional
journey.
2026 — PRESENT
MAVX Egypt
Marketing Manager
2025
GPR Property
Marketing Team Leader & Media Buyer
2023 — 2025
GPR Property
Social Media Specialist
2022 — 2023
Sari Real Estate
Social Media Specialist & Content Creator
08 — TOOLS
Tools I work with.
META
Ads Manager
Business Suite
CREATIVE
Canva
CapCut
PRODUCTIVITY
Google Sheets
Google Drive
AI
AI & Productivity Tools
09 — CONTACT
Let's work
together.
Have a marketing campaign or project in mind? Let's talk.